We’re big fans of ‘set and forget’ content marketing. This is where the effort to plan and create social posts is leveraged at the production and publishing stage to keep your messages in market for a long time. And the longer your messages are in market, the more reach and frequency they achieve. This is where true value and ROI is delivered.
Imagine how you create and post to LinkedIn currently. One-off ideas and links to longer form or gated content created and published. Then you do it again. Then you do it again. And that’s a grand total of three posts for the week. Not bad, but very manual. Published, then gone forever.
What if you could extend the life of every post for nearly a year, and in that time have it appear up to 10 times in the feeds of your connections, followers and prospects? With no extra work on your part.
Let’s then take it a step further. Three times a week a new post is created, published and scheduled almost a year into the future. That’s around 40 new posts per quarter. And thanks to automated scheduling, by the end of the year you have published literally hundreds of posts, maximising reach and ROI.
And don’t worry about creative burnout or ‘spamming’ your audience – if you’ve been following us for a while you know that each company post will be seen by less than 5% of your audience. So the frequency works in your favour – it just doesn’t cost you any effort or time.
We also know that people scroll their feeds fast and algorithms change, so any repetition helps reinforce your message and, most importantly, it keeps you consistently visible to the people who matter to your business.
We talk a lot about helping you plan and create marketing content, including your LinkedIn posts. And that’s a valuable service, ensuring you consistently get your message to market when that’s been a struggle in the past.
But the extra layer of long-term automated scheduling takes your content marketing program to a whole new level. With exactly zero extra work or thought required on your part.
That’s the power of our ‘set and forget’ content program. If you’ve been struggling to create, publish and schedule quality content, this might be the solution you’ve been looking for. It’s simple, it’s scalable and it works.
If this sounds like the kind of outcome you’d like for your business, we can help you get there quicker than you might think.