Are you marketing fit?
It’s good to be physically fit. We all understand the importance of fitness, and we know how hard it is to physically exert yourself (or even fully enjoy day-to-day life) without regular exercise and training to keep you in shape.
The same principle applies to B2B content marketing. If you’re not in the habit of producing and publishing content, it can be extremely difficult to create a consistent flow of quality content that will engage and motivate your prospects.
In fact, being fit is even more critical for B2B marketers, given long purchase cycles. B2B marketing demands an always on approach so you create familiarity among prospects with your brand, products and services – that will kick in when they are ready to buy five weeks, five months or five years from now.
B2B marketing is like a marathon – it’s a long and hard race that requires extreme fitness. You might think you can get away with doing a quick sprint without any training or preparation, but it would be ludicrous to approach a marathon that way.
Consider the benefits of being marketing fit.
The more you do it, the better you get
When you practice, train and prepare for something, you naturally get a lot better at doing that thing. You learn and improve, ensuring that each time you undertake a related task or action, you perform at least a bit better than last time.
Small, incremental improvements add up and making as little as 1% improvement each week compounds over time to deliver massive positive change in outputs and outcomes.
But you have to start. You won’t run a marathon the first time you put on your runners, but that initial slow jog around the block will gradually grow in distance if you stick to your training.
The more you do it, the easier it gets
The effort and pain that accompanies the first time you try anything does reduce over time. Huffing and puffing your way to the end of the driveway will turn into comfortable kilometres that even become enjoyable if you become fit.
It’s the same with content marketing – once you’re in the rhythm of doing it, it becomes much easier to keep it consistent. You build a system and a practice that creates its own momentum. And once you start seeing results, the habit becomes ingrained, and you never want to stop.
The more you do it, the more successful you are
Remember the old rule that says you need 10,000 hours to master a skill or become an expert? That’s another way to think about being fit. The more you do it, the better you are. And if you’re good at it you’ll be more successful than others who have not put in the work.
Consistent content marketing that is always on will help you and your business attract the attention of prospects and engage them so that when they eventually become active buyers they think of your product or service. That’s the key to marketing success.
Time to get marketing fit
Getting fit is a simple idea, though it’s not easy to do. But you have to start somewhere. Just like the few uncertain steps you take when you start training for a marathon, getting marketing fit starts with a few small actions that become habits that lead to a body of work that drives real business results over a long period of time.
If you need a PT to help you on your journey to B2B marketing fitness, get in touch with us. We’ll get you fit enough to take on any competition and run rings around them. Best of all, we can do most of the running for you too!