Can you post too much on LinkedIn?

The short answer is yes, you can. But how much is enough, without it being too much? For company pages, you need to take a strategic approach that balances posting consistency with content quality. 

LinkedIn’s algorithmic nuances that actively suppress your company posts (even if they are considered ‘good’) means it is crucial to keep best practices in mind to maximise reach and engagement.

So what’s the actual number?

A range of experts all land on the same range of weekly posts for company pages, which is between two and five posts per week. This frequency maintains audience engagement without overwhelming followers. 

But it also provides some flexibility to adopt a tailored strategy, rather than a one-size-fits-all approach. And of course, posting frequency is not entirely driven by the needs of your audience (though that is always the primary factor). 

Your ability to create and publish posts comes into play as well. Many companies struggle to find the time, resources and ideas to consistently post, let alone create content that would be considered of high quality. 

Quality over quantity

Maintaining a regular posting regime is important, but quality of content is critical. Churning out dross to hit your target posting frequency is not worth the time and effort involved and could in fact cause business and brand damage. 

If you can’t be bothered to do it properly, you might as well not do it at all. 

Posts that provide value such as industry insights, thought leadership, strongly held opinions and engaging multimedia are more likely to resonate with your audience. 

Publishing less posts of higher quality is a far better approach than simply increasing posting frequency. Which brings us to the issue of over-posting. 

Don’t over-post

Think of it like over-sharing. Not a good idea! This is not even to spare your audience of message saturation (post suppression by the LinkedIn algorithm takes care of that). Instead, it recognises that the LinkedIn algorithm may split reach and engagement metrics between multiple posts on the same day, negating the effectiveness of this increased effort. 

So there it is. Post two to five times per week, and make sure you’re posting valuable, quality content to drive engagement and further organic reach. An ad hoc approach won’t cut it, so you need to be disciplined. This is a weekly commitment that you need to meet to get the desired outcomes of reach and engagement with your target audience over time. 

If you lack the internal resources to do this, or if you don’t think you can make that commitment and stick to it, we can help.