Create better marketing habits
Good habits create long-lasting success. Healthy eating habits promote longevity and prevent chronic diseases. Regular exercise promotes physical health, reduces stress and improves sleep. Lifelong learning improves cognition and reduces the likelihood of mental decline.
It’s no different in marketing. Good marketing habits create consistent activity, regular engagement with prospects, robust lead flow and long term commercial success.
And good habits that are repeated so often they become ingrained in how we live and work, evolve to become subconscious actions. So we do them without even having to think about them. It takes surprisingly little time to create a good habit. You just have to start.
The enemy of good marketing habits
Allowing distractions to break the forming of habits is the enemy of marketing success. Reacting to the latest random request from an executive, being sidetracked by a popular new marketing bandwagon everyone seems to be jumping on or making excuses that you are too busy to do the thing that needs to be done.
Just as there are many reasons to skip the gym or grab a fast food meal, there are many reasons to not create great marketing habits. But with a little bit of focus, a small investment of time and a commitment to succeed, you can form marketing habits that cost you very little every day, but whose effects compound over time to deliver stunning results.
The marketing habit worth forming
Probably the best habit, that can deliver a phenomenal return on your investment of budget and time, is content marketing. Borrowing from the old Chinese proverb – the best time to start content marketing was five years ago, but the second best time is today.
It’s never too late to start but start you must. Publishing constantly and consistently is key to good content marketing. Messages build over time and help paint a picture of your company and how you solve the problems of your prospects, so they think of you when they are ready to buy.
This is especially true in B2B marketing. With relatively long purchase cycles, it’s imperative to be in market all the time to ensure you are top of mind when your prospect is in consideration or buying mode. Random campaigns won’t cut it.
A little bit every day beats a lot every few months.
Get started today
Nothing good is easy. But everything good is worthwhile. Eating well takes work. Getting up and going to the gym every day takes time and effort. But once the habits are ingrained, you’ll never look back. And the results will keep you motivated to maintain good habits.
For marketing content, don’t overcomplicate it. Get going. Write something and publish it. And do it again tomorrow. And the day after. Before long, good marketing habits will be formed and you’ll be on the path to success.
If you’re unsure of how to get started, talk to us.