How to make content marketing easier

They say nothing worth doing is easy, and you probably agree that this statement is especially true when it comes to content marketing. This ‘always on’ marketing activity is very demanding of your attention, time and resources, but it is undeniably a worthwhile undertaking when done well.

But that’s the kicker. You can put a whole lot of time and effort into content marketing and the entire process is like pushing the proverbial uphill. And inevitably this means that other marketing activities that generate less friction take precedence, and next thing you know your content marketing program is off the rails.

Again.

A whole lot of moving parts

Content marketing is a hungry beast that requires constant feeding, and it is made up of many moving parts that require close supervision to ensure they all work well together, and nothing is missed during the production process.

Coming up with ideas is the first thing. And while it might be considered the most enjoyable part of the process, it can be difficult and time-consuming. Then you need to write content for a variety of formats and media that bring your ideas and your organisation’s tone of voice to life to engage your prospects.

Design and image sourcing follows, then publishing and of course monitoring and reporting so you can measure how the program is performing and ideally loop back around with learnings to do it better next time around (which is coming around quickly if you want to stay active and in market).

And that’s not to mention all the steps of review, feedback, changes and approvals of a potentially large number of content pieces before anything even goes to market. 

Finally, you are likely juggling a mixture of in-house and outsourced people and resources, which adds another layer of complexity and leaves room for errors and budget uncertainty. 

It’s a lot.

There must be a better way

The good news is, there is. You can maintain a high quality content marketing program that performs well, with a far lighter touch required from you and your team.

In fact, other than a one hour briefing session each quarter, and some content approvals on the way through, it’s about as hands-off as possible relative to the output.

The right people, the right process and a clever piece of technology to hold it all together as a project is the secret sauce to your new content marketing program. 

We'll help you get it sorted, so you can get on with everything else on your task list.