If you’re a typical B2B marketer, sadly, the answer is likely yes. And it’s not so much that you’re up all night creating engaging marketing content, it’s more likely that you are lying awake stressed about the challenge of getting it created and published at all.
The B2B Content Marketing Benchmarks,, Budgets & Trends report by the Content Marketing Institute found that nearly 60% of B2B marketers say that creating the right content for their audience is their biggest challenge. This is closely followed by creating content consistently, cited by more than half of respondents as one of their top challenges.
Constant pressure to deliver engaging content consistently and efficiently creates a huge weight on the shoulders of marketers. The demand never slows down or stops, and a good content program is a hungry beast indeed.
The result? Bottlenecks, burnout and a brand that struggles to remain visible to prospects during long B2B purchase cycles.
Even organisations with teams of at least two people dedicated to content creation struggle to keep up, and many lack a model for producing and publishing content at scale.
Not surprisingly, it all comes back to a lack of resources.
When your teams and people are stretched thin, you lack the ability to get content to market, or the quality of your content will suffer. Or both.
It’s hard to add headcount to your team quickly, and sometimes that’s not an option if you face hiring freezes at your organisation. And even if you can add more people, the skillsets required for a top-quality content marketing program are diverse and unlikely to be found in a couple of generalists.
The solution is to add extra capacity without the overhead. Engage a strategic partner to increase content creation, production and publishing, while aligning it to your buyer needs, goals and messaging.
Introducing Content-as-a-Service.
CaaS is the simple, fast and effective way to inject capacity and life into your content marketing program. Get consistent output and workflow discipline for your long-form content, blogs, LinkedIn posts, newsletters and even your email nurture sequences, delivered at the right cadence to suit your business and buyers.
Every week, every month and every quarter you can reliably expect quality content published across various platforms, helping keep your business top of mind during long purchase cycles.
No more scramble, no more friction, and no more sleepless nights!
Simply plug-in the capacity, strategic alignment and scale, and say hello to consistent, quality content and goodbye to burnout.
Think of it as a subscription that solves your content marketing problem. The expert team at The Content Stream is standing by to help get your content, brand and business back on track.