As a busy marketer, you’ve undoubtedly experienced the mental weight caused by a long list of unfinished tasks. Turns out, these incomplete tasks are far more vivid in your mind than anything else, thanks to the Zeigarnik Effect.
Named after psychologist Bluma Zeigarnik, it refers to your brain’s tendency to fixate on incomplete tasks, creating mental ‘open loops’ that demand your attention.
Your brain hates loose ends, so it constantly nags you to tie them up. And this becomes a major drain on your focus and energy.
Good content marketing consists of many moving parts. A full schedule of long form content such as white papers and e-books, along with short form articles and social posts, means you are in a constant state of ideation, writing, designing, scheduling and publishing.
That’s a lot of incomplete tasks, all the time. Especially in the concept and writing stages. On top of that, content tends to be (wrongly) deprioritised when other things come up, exacerbating the incompletion problem and leaving a lot of unfinished business living rent-free in your brain for much longer.
Content marketing can be a classic Zeigarnik trap. While you will have started with good intentions, you might find yourself stuck in a quagmire of brainstormed ideas, rough outlines, nearly finished articles and unpublished posts. That’s a lot of noisy mental distractions taking away your focus and productivity.
But what if there was a simple way to tick off all the items on that never-ending to-do list so you can free up all that brainpower?
Outsourced content market is your ticket to free your mind from a large swathe of unfinished tasks. At the same time, it ensures you have high quality content regularly created and published without occupying too much of your time and attention.
Imagine closing all those open mental loops in one fell swoop. No more unfinished articles, white papers and social posts hanging over your head. Instead, they are polished, published and out there working hard for your business every day.
Clear your mental desktop of the clutter of unfinished content and unleash your brain on the strategic tasks where it is most needed. If you need help turning that cognitive burden into a business asset, we’re here for you.