The strategy of showing up

Today’s business world is dominated by the pursuit of perfection, polished presentations, carefully crafted communications and grand strategies. But there’s a lot to be said for simply showing up. It is an underrated yet powerful action that brings untold benefits in many areas of business and life.

And it works wonders for B2B business.

Get results when you get seen

Showing up regularly – every day or every week – guarantees that you will be seen by the people who matter. And the more you get seen, the more likely someone is to notice you and pay attention to what you have to say. 

Instead of toiling away trying to perfect every piece of communication or content, get comfortable with publishing regularly and consistently. Sure, every piece might not set the world on fire, but you’re increasing the odds of being found by someone who is looking for your solution right now. 

Learn as you go

The more you publish and engage with customers and prospects, the more you learn about what triggers positive responses. Until you get something out into the world, you have no idea if it will resonate or not. 

Put your thinking and ideas in front of more people more often to see what inspires and motivates them. And to find out what is missing the mark. Then iterate and improve. Don’t fear failure, use it to learn and grow. 

Momentum breeds success

Creating good habits and a consistent flow of communication and content helps B2B marketers build the publishing muscle they need to succeed. Once habits are established, they become second nature, and more likely to be maintained. 

And when your efforts drive tangible engagement and success, it’s far easier to be motivated to continue. 

Visibility drives growth 

When you show up regularly, you’re already well ahead of the competition. Plenty of people and businesses don’t show up at all. No matter what you have to say, or whether your messages are perfectly polished and crafted, showing up gives you a distinct advantage. 

Showing up means you are seen. And being seen is the first step to successful sales and marketing. If you want to become better at showing up, but are not sure where to start, talk to us.