The two-hour content strategy that works
Good customers are like good wine; they get better with age. And that’s how we feel about long-standing client iViis, who have transformed their approach to marketing since they started working with us.
iViis is changing the way companies build applications with their fast and innovative low-code development platform, but they were stuck when it came to publishing marketing content.
A very smart team of people, they weren’t struggling with capability, but with capacity. They simply didn’t have time to turn their great ideas into informative and interesting content to engage their prospects through long purchase cycles.
An outsourced solution that created MORE work
An agency partnership seemed like a good solution to their publishing problem, but instead it created more work for the iViis team. Rather than receiving publish-ready blogs, white papers, case studies and social posts under a retainer arrangement, iViis were expected to produce the base content for the agency to edit and polish.
Increased spend, more time in meetings, a growing to-do list, and still the content they needed was not getting to market.
There had to be a better way.
Moving to a ‘done-for-you’ model
The switch to The Content Stream proved to be a game-changer for the iViis team. They signed up to a quarterly content package that suited their needs and budget, and they experienced the difference immediately.
Now, instead of scrambling to create their own content, they spend just a couple of hours a month in structured briefings and online review of a wide range of content.
Everything else, from research to interviews to writing to design to scheduling to publishing is handled by The Content Stream.
An easy-to-use online platform manages approvals and edits, with prompts letting the iViis team know when they are needed.
No more wasted time, micromanaging or chasing status reports. Simple.
Getting on with business
For iViis, the payoff from moving to The Content Stream was two-fold. For one, they see wave after wave of fresh and relevant content get to market with minimal effort on their part, other than to share their ideas and provide strategic guidance.
Second, they can get on with what they are good at – helping clients utilise an innovative application development platform to transform their businesses.
With a growing library of assets that showcase their expertise to prospective clients, iViis are free to focus on growing their business.
They’ve gone from irregular and reactive marketing activity to a steady stream of high-quality, on-brand and engaging content. In the words of Richard Hansen, CEO of iViis, “We now spend only a couple of hours a month on content. That’s it. The rest just gets done for us, and done really well.”
Click here to read the iViis customer story.
If you want to free yourself from the pressure of running your own content program, while knowing that your market presence is consistent, credible and compelling, it’s time to talk to The Content Stream.