Your business is invisible

It’s not entirely your fault. It’s a noisy world, and it’s hard to keep your name in front of the people who matter day in and day out. Basically, you need to be consistently seen so that when a prospect is ready to talk to someone, you are top of mind.

But it’s become a bit more complicated than that for B2B marketers. Consider research conducted by 6Sense in 2024. It found that the so-called “anonymous research” phase of the B2B buyer journey is actually the decision phase. 

In fact, the research showed that more than 80% of buyers have picked a winner before they ever talk to a sales rep.

This has huge implications for B2B businesses, the biggest being that most deals are lost before you even have a chance to win them.

Why you need to be more visible

The democratisation of knowledge and ready access at our fingertips to all the information we may ever need about a topic or company puts power firmly in the hands of the B2B buyer. 

But it’s not all bad news. There is a lot you can do to take control of the research/decision-making process by ensuring you are consistently visible for your prospects and therefore top of mind when they are ready to talk. 

Marketing content anchored by your website and ably supported by your social channels and email nurtures is your secret weapon to be found, seen, heard and remembered. 

It will bring qualified leads to your door, prospects who already know you have what they need. 

Marketing content is hard

Yes, yes it is. But anything worthwhile is hard, and the results are worth the effort. For B2B businesses, creating and publishing interesting, relevant and effective content can be difficult. It takes time, creativity and commitment, and these things are hard to find within a busy team. Internal resources are stretched, and content creation efforts are often ad hoc, random and short-lived. 

The good news is you can outsource the effort, get on with what you are best at, and let the results speak for themselves.  

If you want to get content working for your business, we’re here for you.